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As our dependence on the Internet changes and increases daily, so do the ways in which we can use it. Long gone are the days where people merely used the Internet for information. More and more people are using the Internet as a social networking and interaction source. This transformation has come to be known as Web 2.0. In other words, Web 2.0 is the process of seeing the Internet as a complex platform upon which there are no limits, instead of a single-level tool. As more people start to see the Internet in this way, the more organizations begin utilizing it as well.

Consider the history of social networking sites such as MySpace and Facebook. They originally were only used by high school and college students. However, as more people realized the potential social networking had, entire schools and businesses started forming sites. Some schools even use Facebook and MySpace to reach out to their students and alumni. It’s almost like a school reunion on a daily basis. Web 2.0 has even stretched to public diplomacy, in a way. The Israeli government’s public diplomacy has a blog, MySpace and Facebook pages, as well as video blogs. While this is a small example, expect other governments or diplomacies to start implementing blogs or social networking sites onto their Web sites.

Perhaps the easiest way to utilize the capabilities of Web 2.0 is through blogging. It is easy to start and a great way to promote your business, school, or whatever it is you want to promote. Many blogs are completely free, so you don’t even have to worry about budgeting for one. With a blog, you’ll actually be able to interact with your customers in a way you never could with an ordinary Web site. Blogging is easy to start and maintain and allows you to tap into a brand new target audience that you never knew existed.

Web 2.0 thinking isn’t just for teenagers or people obsessed with technology. By getting involved at its beginning can broaden your business, school or government in a new way. You can realize that there are more ways you can use the Internet than just for your traditional Web site. It allows you to see all the different ways you can promote yourself creatively. In enables you to reach only the people interested in your topic, therefore maximizing your desired results.

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